Esssay

1. What is the major decision facing CCM? What is the timeline or sequence of events leading up to the decision? 2. What is your evaluation of the external environment, industry, and competition? 3. What is the position of CCM in the marketplace? What is your evaluation of the new product development† prototype and market testing† process used by CCM? 4. In light of the customers and their behavior, and your previous analysis, how would you position the U+ Pro skate in the marketplace? 5. What recommendations would you make to CCM regarding the execution of their launch strategy for the U+ Pro? Notes The major decision that CCM faces is one that involves the development of an effective product launch strategy which will boost the sales for the re-launch of CCM’s U+ Pro skate. This has been due to the fact that ‘a number of quality and marketing missteps had occurred since the market introduction of the U+ Pro skate two years earlier’. In addition to th is, the hockey equipment industry has been facing flat sales as of late. – Major decision †¢Skates make up the largest (34%) portion of global hockey equipment market by category, followed by sticks – Exhibit 2. †¢Key competitors are: Reebok-CCM Hockey, Bauer Hockey, Easton, and Graf. Competition in the industry †¢The industry was an expensive industry in comparison to other sport equipment industries like soccer. – Threat of substitutes high †¢The consumers of hockey equipment belong in mid-high income brackets, and spend quite a bit of money per annum for equipment. Hence, after they buy the equipment, they tend to stick to it and try to avoid repurchasing. – High power of buyers †¢Had variety of distribution channels within the industry. Among them the independent retailers had the best knowledge and tradition associated with selling hockey equipment.In addition, they are part of buying groups that spread across the country in Canada. †¢3 consumer segments: oPersonal Expression and Performance group (49%): concerned with image, product and personal performance, brand reputation and brand popularity. Want a brand that reflects style and personality. Price was not a barrier. Responds well to NHL endorsements. oSmart performers (45%): rational decision makers who consider both value and product performance when making a purchase. They want equipment to help them outperform the competition while staying within a budget. Didn’t care about NHL endorsements. oPrice Conscious Consumers (†¦

Psychology Vocab Essay

Anal stage: the stage at which children advocate erotic pleasure with the elimination process Archetype: an inherited idea, based on the experiences of one’s ancestors, which shapes one’s perception of the world Altered states of consciousness: conscious level, preconscious level, and unconscious level Amnesia: a loss of memory that may occur after a blow to the head or as a result of brain damage Biofeedback: the process of learning to control bodily states with the help of machines monitoring the states to be controlled Bipolar: a disorder in which a person’s mood inappropriately alternates between feelings of mania and depression Client centered therapy: an approach developed by Carl Rogers that reflects the belief that the client and therapist are partners in therapy Conditioning: a type of learning that involves stimulus response connections in which the response is conditional to the stimulus Central nervous system: Spinal cord and the brain Classical conditioning: a learning procedure in which associations are made between a natural stimulus and a neutral stimulus Collective unconscious: the part of the mind that inherited instincts, urges, and memories common to all people Consciousness: an individual’s state of awareness, including a person’s feelings, sensations, ideas, and perceptions Compulsion: an apparently irresistible urge to repeat an act or engage in ritualistic behavior such as hand washing Cross- sectional study: research method in which data is collected from groups of participants of different ages and compares so that conclusions can be drawn about differences due to age CS (Conditioned stimulus): a once neutral event that elicits a given response after a period of training in which it has been paired with an unconditioned stimulus CR (conditioned response): a response by the conditioned stimulus; it is similar to the unconditioned response, but not identical in magnitude or amount Defense mechanism: Certain specific means by which the ego unconsciously protects itself against unpleasant impulses or circumstances Dissociative identity disorder (multiple personality): a person exhibits two or more personality states, each with its own patterns of thinking and behaving Dependent variable: changes in relation to the independent variable Discrimination: the ability to respond differently to similar but distinct stimuli. 2. The unequal treatment of individuals on the basis of their race, ethnic group, age, gender, or membership in another category rather than on the basis of individual characteristics Depression: a psychological disorder characterized by extreme sadness, an inability to concentrate, and feelings of helplessness and dejection Superego: the part of the personality that is the source of conscience and contracts the socially undesirable impulses of the id Dopamine: Involved in learning, emotional, arousal, and movement Eidetic memory: the ability to remember with great accuracy visual information on the basis of short term exposure Extinction: in classical conditioning, the gradual disappearance of a conditional response because the reinforcement is withheld or because the conditioned stimulus is repeatedly presented without the unconditioned stimulus Endocrine system: a chemical communication system using hormones, by which messages are sent through the blood stream, EEG (electroencephalograph): a machine used to record the electoral activity of large portions of the brain Extravert: an outgoing, active person who directs his or her energies and interests toward other people and things Electroshock therapy: also called (ECT), an electrical shock is sent through the brain to try to reduce symptoms of mental disturbance Ego: the part of the personality that is in touch with reality and strives to meet the demands of the id and the superego in socially acceptable ways Free association: a Freudian technique used to examine the unconscious; the patients instructed to say whatever comes into his or her mind Formal operations: the person is able to solve abstract problems Fixed ratio schedule: a pattern of reinforcement in which a specific number of correct responses is required before reinforcement can be obtained Fixed interval schedule: a pattern of reinforcement in which a specific amount of time must elapse before a response will elicit reinforcement Functional fixedness: a mental set characterized by the inability to imagine new functions for familiar objects Genital Stage: Freud’s fifth and final psychosexual stage during which an individual’s sexual satisfaction depends as much on giving pleasure as on receiving it Hypothalamus: regulates the autonomic nervous system Hallucinations: perceptions that have no direct external cause Hypothesis: an assumption or prediction about behavior that is tested through scientific research Identity crisis: A period of inner conflict during which adolescents worry intensely about who they are Id: in psychoanalytic theory, that part of the unconscious personality that contains our needs, drives, and instincts, as well as repressed material Independent variable: experimenters change or alter so they can observe its effects Imprinting: inherited tendencies or responses that are displayed by newborn animals when they encounter new stimuli in their environment Introvert: a reserved, withdrawn person who is more preoccupied with his or her inner thoughts and feelings than in what is going on around him or her Imitation: The third way of learning Latency Stage: the fourth stage of Freud’s psychosexual development at which sexual desires are pushed into the background and the child becomes involved in exploring the world and learning new skills Long term memory: the storage of information over extended periods of time Longitudinal study: research method in which data is collected about a group of participants over a number of years to assess how certain characteristics change or remain the same during development Lithium carbonate: a chemical used to counteract mood swings of bipolar disorder Maturation: the internally programmed growth of a child Meditation: the focusing of attention to clear one’s mind and produce relaxation Modeling: the process of learning behavior through observation and imitation of others Mnemonic devices: techniques of memorizing information by forming vivid associations or images, which facilitate recall and decrease forgetting Negative reinforcement: increasing the strength of a given response by removing or preventing a painful stimulus when the response occurs Neurosis: One of the most commonly used diagnostic distinctions Oral Stage: Freud’s first stage of psychosexual development, in which infant’s associate erotic pleasure with the mouth Object permanence: Child’s realization that an object exists even when he or she cannot see or touch it Operant conditioning: a form of learning in which a certain action is reinforced or punished, resulting in corresponding increases or decreases in the likelihood that similar actions will occur again Obsession: a recurring thought or image that seems to be beyond control OCD (obsessive compulsive disorder): an anxiety disorder consisting of obsessions and compulsions Oedipus complex: seems more like a literary conceit that a thesis worthy of a scientifically minded psychologist Psychosexual stages: 1. Oral stage, 2.anal stage, 3.phallic stage, 4.latancy stage, 5.ganital stage Psychosocial stages: 1. Trust vs. mistrust, 2. Autonomy vs. Shame and doubt, 3.initiative vs. guilt, 4. Industry vs. inferiority, 5. Identity vs. role confusion, 6. Intimacy vs. isolation, 7. Generativity vs. stagnation, 8. Ego integrity vs. Despair Pre-operational stage: emerges when the child begins to use mental images symbols to understand things Pituitary gland: â€Å"master gland† Psychosis: One of the most commonly used diagnostic distinctions Projective test: an unstructured test of personality in which a person is asked to respond freely, giving his or her own interpretation of various ambiguous stimuli Phallic stage: Freud’s third psychosexual stage, children associate sexual pleasure with their genitals Psychology: the scientific, systematic study of behaviors and mental processes Psychiatry: a branch of medicine that deals with mental, emotional, or behavioral disorders Psychotherapy: a general term for the application of psychological principles and techniques for any treatment used by therapists to help troubled individuals overcome their problems and disorders Positive reinforce: a stimulus that increases the likelihood that a response will occur again Psychoanalysis: a form of therapy aimed at making patients aware of their unconscious motives so that they can gain control over their behavior and free themselves of self-defeating patterns Reli ability: the ability of a test to give the same results under similar conditions REM sleep: a stage of sleep characterized by rapid eye movements, a high level of brain activity, a deep relaxation of the muscles, and dreaming Reinforcement schedule: an important factor in operant conditioning Random sample: One way to avoid a nonrepresentative sample Rorschach inkblot cards: 10 cards with inkblot designs and a system for interpreting responses Self –actualization: the humanist term for realizing one’s unique potential Shaping: technique of operant conditioning in which the desired behavior is â€Å"molded† by first rewarding any act similar to that behavior and then requiring ever-closer approximations to the desired behavior before giving the reward Short term memory: memory that is limited in capacity to about seven items and in duration by the subject active rehearsal Spontaneous recovery: the reappearance of an extinguished conditioned response after some time has passed Selective attention: Focusing on only one detail of many Schizophrenia: a group of severe psychotic disorders characterized by confused and disconnected thoughts, emotions, behavior, and perceptions Separation anxiety: whenever the child is suddenly separated from the mother Superego: the part of the personality that is the source of conscience and contracts the socially undesirable impulses of the id Sensorimotor: the infant uses schemas that primarily involve his body and sensations Surrogate mothers: substitute mothers TAT (Thematic Apperception Test): This test consists of a series of pictures Thalamus: major relay station of the brain Unconscious: the part of the mind that holds mostly unacceptable thoughts, wishes, feelings, and memories of which we are unaware but that strongly influences conscious behaviors UCR (Unconditioned response): an organism, automatic or natural reaction to a stimulus UCS (unconditioned stimulus): an event that elicits a certain predictable response without previous training Variable- ratio schedule: a pattern of reinforcement in which a specific amount of time must elapse before a response will elicit reinforcement Variable- interval schedule: a pattern of reinforcement in which changing amounts of time must elapse before a response will obtain reinforcement Validity: the ability of a test to measure what it is intended to measure Theorists Carl Jung: (1875-1961) believed that people try to develop their potential as well as handle their instinctual urges. He distinguished between personal unconscious and the collective unconscious Alfred Adler: (1870-1937) believed that the driving force in people’s lives is a desire to overcome their feelings of inferiority Sigmund Freud: (1856-1939) believed that our conscious experiences are only the tip of the iceberg, that beneath the surface are primitive biological urges that are in conflict with the requirements of society and morality Erick Erickson: (1902-1994) believed that the need for social approval is just as important as a child’s sexual and aggressive urges Abraham Maslow: (1908-1970) tried to base his theory of personality on studies of healthy, creative, self actualizing people who fully utilize their talents and potential rather than on studies of disturbed individuals Carl Rogers: (1902-1987) believed that many people suffer from a conflict between wh at they value in themselves and what they believe that other people value in them John B. Watson 🙠 1878-1958) psychology should concern itself only with the observable facts of behavior. Said that all behavior is the result of conditioning and occurs because the appropriate stimulus is present in the environment Ivan Pavlov: (1849 -1936) charted another new course for psychological investigation. Demonstrated that a neutral stimulus can cause a formerly unrelated response B.F. Skinner 🙠 1904-1990) introduced the concept of reinforcement. Attempted to show how his laboratory techniques might be applied to society as a whole Albert Bandura: people direct their own behavior by their choice of models. Harry Harlow: (1905- 1981) studied the relationship between mother and child in a species closer to humans, the rhesus monkeys Galen: Identified four personality characteristics called melancholic, sanguine, choleric, and phlegmatic Alfred Binet: Karen Horney: (1885-1952) stressed the importance of basic anxiety. She believes that if a child is raised in an atmosphere of love and security, that child could avoid Freud’s psychosexual parent child conflict b Lawrence Kohlberg: His studies show how important being able to see other people’s points of view is to social development in general and to moral development of moral reasoning Jean Piaget: Discovered that knowledge builds as children grow. Children develop logic and think differently at different ages Lorenz Konrad: (1903- 1989) became a pioneer in the field of animal learning. He discovered that baby geese become attached to their mothers in a sudden, virtually permanent learning process called imprinting Stanley Milgram: conducted the most famous investigation of obedience in 1963. Wanted to determine whether participants would administer painful shocks to others merely because an authority figure had instructed them to do so James Marcia: main contribution is in clarifying the sources and nature of the adolescent identity crisis Philip Zimbardo: made the Zimbardo experiment Solomon Asch: designed what has become a classic experiment to test conformity to pressure from one’s peers Hermann Rorschach: made the inkblot test   Wilhelm Wundt: he proposed that psychological experience is composed of compounds, much like the ones found in chemistry Phillipe Pinel: Father of scientific psychiatry   Dorothea Dix: Chief spokesperson for reform

The Implications For An Economy Of A Rising Exchange Rate Essay

The Implications For An Economy Of A Rising Exchange Rate - Essay Example The performance of a specific currency is determined by the demand for the currency and the investments on the economy. An increased exchange rate of a country’s currency in relation to world currencies such as the dollar influences negatively on the export of the country’s products. On the other hand, the cost of imports is decreased by a strengthening currency and therefore more goods and services are imported. However, a strong currency discourages foreign investment and as a result, central banks use various strategies to ensure that currencies are regulated. This acts to protect the manufacturing industries from business failure due to reduced exportation of goods and competition. This paper gives a critical analysis on the impact of the rising exchange rate on world economies such as Australia, China, and Switzerland. The Australia’s steel export industry was impacted negatively by the rising exchange rate in July 2011 when the Australian dollar hit the highest point ever recorded in thirty years. This means that the value of the Australian dollar in relation to other currencies increased steadily. The demonstration for the negative impact of the rising exchange rate of the Australian dollar on the economy is seen in the increases in the cost of the raw materials for the industry in addition to the decreasing prices of steel . 1. Moreover, the strength of the Australian dollar led to the reduction of the export of goods and services from the agricultural, retail, tourism, and manufacturing sectors of the country’s economy. Foreign countries reduced their import of agricultural products from Australia due to the strength of its currency. The importance of agriculture and manufacturing industry in Australia shows the extent to which reduced exports of goods from these sectors affected the economy. Figure 1 Foreign Exchange Rate Australia/US Because of a rising exchange rate, the manufacturing industry of countries incurs big losses. For example, the Australian steel industry incurred a net loss of about US$1.1bn as a result of the appreciation of the Australian dollar2. The loss was due to asset write downs and reduction of the export activities. The impact of a rising exchange rate leads to the involvement of governments in an attempt to revive the failing economies. For example, the Australian government channeled funds to the steel industry to enable it to recover from the losses incurred due to the reduction of the country’s steel exports. The impact of the government involvement on the economy is twofold: the funds channeled to the industries for their recovery would lead to the improvement of the economy or reduce economic performance due to inappropriate prioritization of funds. The government involvement in the improving its manufacturing industrie s should therefore consider other sectors of the economy so that realistic distribution of funds is made possible. The exportation of a country’s products reduces when the currency strengthens because the prize of the exports and the costs associated with the shipments of the exports rise when the currency becomes strong. As a result, foreign importers from a country with a strong currency may reduce or terminate their imports from that country. As a result, the sectors of the economy, which export goods, are impacted negatively3. A rising exchange rate also affects the job market4. Because of the loss of revenue, which results from reduction of exports, a company is likely to reduce its workforce as a way of minimizing expenses. Blue scope, which is the largest producer of steel in Australia, for example reduced its work force by retrenchment following the reduction of its exports.

Global Businese - Payless Shoe Essay Example | Topics and Well Written Essays - 2000 words

Global Businese - Payless Shoe - Essay Example According to the report findings there have been notable changes currently being witnessed in the global economy that has seen the world stock markets slumping and other changes taking place in the banking sector and the industry as a whole. All these changes have effects on the operations of especially global businesses and this study would focus on Payless Shoe with reference to the changes taking place in the global economy. As the research stresses basically global businesses operate in different regions as well as nations and these are in most cases well established business entities that often dominate the global markets. These global businesses often compete in a global market where different economies are brought in close contact. Given this scenario, it can be noted that all global businesses are operating within the same sphere hence any change that takes place in the global economy basically affects all of them. Payless specializes in retailing designer footwear and somehow, this particular industry is also affected in one way or the other by the global changes in the world economy. The fact that the global economy is going down translates into mean that business also is negatively affected and Payless shoe cannot be spared the burden as well. Obviously sales would also decline in response to the tightening global economy. Consumers would have little to spend hence little revenue generated by bus iness.

Sustainable Management Futures Essay Example | Topics and Well Written Essays - 3000 words - 3

Sustainable Management Futures - Essay Example The gases are trapped in the lower parts of the atmosphere thereby causing a blanket that traps the auto-radiated heat of the sun thereby causing the condition many call the global warming. The effects of global warming include a rise in global temperatures, rise in sea levels, and changes in climatic patterns (Senge, 2010). Others are heat waves, droughts, heavy rainfall in some regions, acidification of oceans and other effects related to shifting temperatures. Various studies have been conducted and some economists have been able to quantify the effects in monetary terms even though the results are disputable (Senge, 2010). Economic effects of Global Warming Among the various ways designed to calculate the effect of global warming is the effect of its products i.e. floods, rising sea levels etc. The first major effect is its effect on property and infrastructure. This is caused by factors such as floods, rising sea levels and storms (Senge, 2010, p. 16). These factors destroy road s, bridges, runways and other forms of property and infrastructure. The property destroyed may have cost substantial sums of money to set up therefore destroying it causes a loss to the investors who may be either individuals, companies or the government. The subsequent repairs to be done after the effects may also cost substantial amounts of resources. In the absence of the effects of global warming, the repairing costs may not have been incurred. The second economic effect is its effect on productivity. For instance, heavy rainfall may disrupt the daily activities of many people that generate money. They also disrupt planting of crops and may even destroy crops. This means that harvest may be affected in the process. In some areas, traffic snarl-ups are experienced in addition to power outages. These factors are important in economic development therefore disrupting them affects the economic adversely. Moreover, some people are affected by health conditions such as pneumonia that are caused by adverse climatic conditions. These diseases reduce the productivity of the people. The third type of costs incurred are coping costs. Coping costs arise from the measures that are implemented to curb some of the effects of global warming. Even though the long-term benefits may outweigh the initial cost, accounting may show significant costs in setting up the various policies. For instance, the government may be forced to strengthen infrastructure such as bridges and seawalls to curb the damage caused by floods and riding water levels. This requires heavy investments on the part of the government to make the improvements. The most expensive costs however remain the lives lost in the various disasters that occur. Medical bills are also incurred to treat people who are affected by the various catastrophes. From the above costs, it is evident that global warming is an issue that should be addressed keenly. The implementation of measures to curb the effects of global warmin g calls for the involvement of all stakeholders. Collective Measures to create a Solution The economic effects of climate change can be reduced if all stakeholders unite and merge resources to implement measures that may save this planet. The overall objective will be to reduce carbon emissions to safer levels (Senge, 2010, p.34). These may involve the participation of everyone from individual homes, businesses to governments. One of the measures is to forego

Capital Punishment Essay Example | Topics and Well Written Essays - 500 words - 3

Capital Punishment - Essay Example One of the biggest flaws that can be found in the way that the survey was conducted is the fact that opinions were reached based on what a person was, as opposed to what they actually felt and believed in regards to the capital punishment. Religious and political preferences were looked at during the statistical portion of the research, though those bits of information can hardly scrape the surface of what people think. It was assumed that due to these standings, specific beliefs were automatically held. The survey was more focused on groups, organizations, and cultural beliefs, than those of individuals were. What was good about the survey was that it did consider varying groups of people and did not limit itself to just one specific section. However, what were not made clear were the reasons that these people had for being for or against capital punishment. Very little was spoken of the methodology actually involved in capital punishment, so it was unclear about what citizens were agreeing or disagreeing to, and why. Whether capital punishment is a good path to take with criminals or not is entirely up to individuals, including those that have the power to do something about keeping capital punishment around or ridding of it entirely. It has already been stated that it is considered unconstitutional, yet very little seems to be done about defending or agreeing with that given claim. It should also be considered that, in further studies, individual opinion be noted, and not just what is based on the religious or political reference.

David Bowie and Performativity Research Paper Example | Topics and Well Written Essays - 1000 words

David Bowie and Performativity - Research Paper Example This paper aims to analyze a song by David Bowie using Butler’s theory of gender performance. The essay aims at developing an argument referring to David Bowie’s song titled â€Å"Rebel, Rebel† from his album Diamond Dogs. The argument is going to be based on how the song represents gender, sexuality and identity. It is also going to analyze how Bowie challenges narratives of authentic identity. Bowie’s ways of troubling gender and sexuality as stable, readable, and expressive categories are also going to be addressed. According to Butler, gender is not based on a stable identity but an identity that is constitutively created through time and molded through repetition (Leonard 134). This repetition of deeds has a set of meanings that are already established in society. Gender reality is a product of performativity, which means that its degree of realness is measured by the extent of the performance. In this context, some acts are interpreted as an expression of gender identity. These acts can either conform to the expected cultural norms or contradict these norms. The song â€Å"Rebel, Rebel† by David Bowie is about a boy who went against his parent’s wishes and started wearing girl’s clothes and make up. Additionally, in the same album, there is a song titled â€Å"Walk on the Wild Side† about a transvestite. ... In all the live stage performances of this song, Bowie is dressed in outrageous feminine clothes. This aspect of staging artistic shows where the established distinction between genders was overlooked led to the emergence of Glam. Glam is a controversial stage performance and presentation of artistry that incorporates gender-bending techniques (Leonard 150). It also included the depiction of drag queens and personalities in different levels of conveying the underlying undertones in their performances. Bowie appearing in drag as Ziggy Stardust portrays this in the song. The song â€Å"Rebel, Rebel† conveys the notion that gender is not a static phenomenon as exhibited by the glam and drag modes of staging live artistic shows. The song tries to establish the fact that gender is a state that is achieved through change in behavioral mannerisms rather than a static set inbuilt qualities. According to Judith Butler, gender is an achievable state that is acquired through practice and repetition. Unlike common belief that a person is born into a specified and predetermined gender dictated by their biological sex, gender is perceived as a cultural dictate. This means that at one point in time, the human society decided to assign status to people. There was no other better way to do this than create a distinction between male and female roles. This spawned what is today referred to as gender. The society then designed roles that were assigned specific acts or behavior patterns that acted as a measure of gender. The song by Bowie seeks to depict gender as something that is not tangible but an idea that is held by people. Through repetition, as described by Butler, the notion of gender is realised through performativity. This is in the

Theory paper for sociology Essay Example | Topics and Well Written Essays - 500 words

Theory paper for sociology - Essay Example Thus, family acts as an integrating mechanism. Secondly, family helps create social order. In this way family acts as a unit of stability for the society to function as a whole. Talcott Parsons takes this concept a step further by explaining two essential functions of family. These functions tell us the way the family behaves and tells us the behavior of the individuals in the family. The first essential function of the family is the primary socialization of the young. Parsons (1951) argues that families are like factories producing human personalities and identities. It is the family alone that provides the security and emotional covering to the individual at an early age. An example of such behavior is the christening of the child or when they celebrate birthdays. The child learns that society is like a human organism where pains and happiness is shared. The family is a miniature society and behaves in a similar way. The other function of family mentioned by Parsons is the stabiliz ation of adult personalities. According to him through the sexual division of labor family helps maintain adult personalities and stabilizes them. The man has the instrumental role of a bread winner and the female has an expressive role within the family.

Managing in a global economy Essay Example | Topics and Well Written Essays - 2000 words

Managing in a global economy - Essay Example The candies include a variety of candy and chocolate clusters, caramels, creams, truffles and molded chocolate bars. Individual franchise stores make a variety of caramel and apple candies, fudge, chocolate items and other assorted candies. The company needs to open a franchise store in Singapore. This paper seeks to develop an organizational structure, financial analysis and human resource practices that will ensure success of the franchise in the new location. Functional authority organizational structure will be used for the Singapore franchise. The structure is preferred because it is simple and clearly defines roles and functions of each department. The hierarchy of authority and channels of communication are well defined to facilitate smooth operations and eliminate any confusion. A simple organizational structure is appropriate for the new business because it cuts down administration costs and increase efficiency, which is greatly needed for the franchise to break even and become profitable. The job positions for this structure include line positions and staff positions (Milgrom & Roberts, 2013). Line positions are responsible for the attainment of the company’s goals and objectives. The staff positions provide expertise, advice, and support for the line positions. The line officers/managers have line/direct authority that they exercise to attain organizational goals. The staff officers/managers have functional authority to ad vice line officers and supervise their work. Related jobs are combined to form a functional unit. For example, the chocolate and candy products are placed in different departments. Within these departments, there are sub-divisions that specialize in different activities such as mixing the recipes and adding different flavors e.g. caramel department is different from sub-division that makes fudge or truffles. Functional departmentalization simplifies the operations and makes it possible to

Fredrick Jackson Turner Essay Example for Free

Fredrick Jackson Turner Essay Fredrick Jackson Turner was an American Historian who examined the unique characteristics that defined American Culture.   Turner was a well educated man receiving his Bachelor of Arts degree in 1884 and his Masters Degree in 1888.   He continued his education at John Hopkins University and received a PhD in history.   He taught most of his professional life at the University of Wisconsin and then Harvard in 1910.   Rise of the West, and Significance of Sections in American History for which he received the Pulitzer Prize have become standards in the study of American History.    He is most well known for his â€Å"Frontier Thesis† which he developed in 1893.   Shortly, after the United States Census Bureau in 1890 declared the American Frontier officially closed, Jackson’s interest was peaked and he set out to study and analyze America’s relationship with it’s own frontier.   In   1893 he publicly spoke about this thesis in Chicago at the World’s Columbian Exposition. He stated â€Å"Up to our own day American history has been in a large degree the history of the colonization of the Great West.†Ã‚   In 1921, Fredrick Jackson Turner published a full length text titled The Frontier in American History.   In it he explores his thesis which stated The existence of an area of free land, its continuous recession, and the advance of American settlement westward, explain American development (Turner 1)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Turner’s fascination with the frontier and probably   his inspiration for studying and understanding the importance of the American Frontier in American History stems back to his childhood.   He grew up in in Portage, Wisconsin.   His backyard bumped right against the meeting of two bodies of water Fox River and Wisconsin River.   The small town had many characteristics that would have been found in frontier town.   When he describes his childhood he tells of the Native American teepees where he fished as a boy.   Native Americans were often in   town to sell various pieces of craft and jewelry to the local stores.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   To understand America and its culture it was extremely important to understand the frontier and America’s connection to it.   Turner believed that the frontier â€Å"Americanized Americansâ€Å".   This Americanization lasted close to 300 years, starting at the colonization of the New England coast and continuing until the west was completely settled.   The free land offered in the west, the frontier, was a safety net which offered property ownership opportunities to people who traditionally could no afford to own anything.   In the text of The Frontier of American History, he comments â€Å"So long as free land exists, the opportunity for a competency exists, and economic power secures political power† (Turner 32). Discontent and poverty revolts were almost unheard in those 300 years.   He argues that the frontier produces and shapes a particular type of man who is full â€Å"of coarseness and strengthacuteness and inquisitiveness, (of) that practical and inventive turn of mind(full of) restless and nervous energy that buoyancy and exuberance which comes with freedom.†¦Ã¢â‚¬  (Turner 37).   Turner’s believed that the western movement was the main factor contributing to the basis of American’s institutions and culture.   Conditions of living and conquering the wilderness permanently altered the European settlers of the New England coastline to a new national breed.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Turner goes on to compare the American Frontier to Europe.   In explaining their similarities, he states† What   the Mediterranean Sea was to   the Greeks, breaking   the bonds of custom,   offering new experiences, calling out new institutions and activities,   the   Ã‚  ever-retreating   frontier has been to   the United States directlyâ€Å" (Turner 38).   Turner continues to explain that to   the while Europe had it’s own frontiers, it effected them â€Å"more remotelyâ€Å". Turner believed that the frontier shaped the American character and the closing of the Western Frontier signified the United States graduating from it’s initial development into something much more mature. Turner summaries by commenting â€Å" four centuries from   the discovery   of America, at   the end of a hundred years of life under   the Constitution,   the   frontier has gone, and with its going has closed   the first period of   Ã‚  American   history† (Turner 38).   In The Frontier of American History, while he writes about America as an example he gives a detailed general explanation that he believes could be used in understanding other nation’s cultural growth patterns.   Fredrick Turner believes that the growth and settlement is the first period of progress in any nation’s development.   This expansion is followed by followed by periods of social and economic development.   Each of which is frontier all it’s own.   Turner explains with an example: Stand at Cumberland Gap and watch the procession of civilization, marching single filethe buffalo following the trail to the salt springs, the Indian, the fur-trader and hunter, the cattle-raiser, the pioneer farmerand the frontier has passed by. Stand at South Pass in the Rockies a century later and see the same procession with wider intervals between (Turner 12)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   He believed that the American West created the first truly free man.   The European Frontier was nothing more than people recreating Old World values and deferring to authority.   The frontier in America had no law, no authority, and men lived by their wits.   America thinks of it’s frontier as being within the country not at the edge.   There is no line which separates the frontier from settled land.   America’s frontier is transient and terrestrial.  Ã‚   However, the European frontier is fixed, and completely permanent.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Turner’s research and thesis contrasted strikingly with his historic contemporaries who believed that America was based on Europe.   And it was the European historical legacy brought over with the colonists that gave America it’s uniqueness.   Fredrick Turner believed that the American Frontier and the surrounding experiences should be respected and spoke about of with dignity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Of course there are several flaws in his thesis.   He failed to speak about the effect of the American Frontier on women and minorities.   Turner’s theory was deemed ethnocentric and nationalistic.   His premise also showed a large separation between rural American and the future urban or city culture.  Ã‚   Another problem with his safety net proposal is that it is not true for anything after the Civil War.   In the slavery ridden South many blacks sought refuge in the frontier before the Civil War.   However, after the Civl War, the poverty stricken south it was impossible for people to have enough money for transportation, and setting up homesteads in the West. It is important to note that Turner’s Frontier Thesis goes head to head with the theory that slavery was the defining factor in American history.   The government actually gave away more free land after the official closing of the American Frontier than in all the years preceding 1890.   Turner’s thesis and research were not, at the time of it’s original, publication embraced.    Much of that coldness he received from his peers was due to his blunt, forceful nature and writing style.   When he spoke about his â€Å"Frontier Thesis†, he commanded his fellow historians to turn their mindset from European history to the American West.   He comments often that American Historians ‘had it all wrong’ and he was right.   His aggressive preaching may have turned other researchers off to even considering his thesis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fredrick Jackson Turner does a good job of fleshing out his thesis.   I do agree that the American Frontier had a huge effect on defining what America is and who Americans are.   I do think that Turner’s â€Å"Frontier Thesis† has it’s problems which I stated above.   I think it is important to point out that understanding the birth of truly American Ideals you must look at several different theories developed by various Historians.   I agree with the points that Fredrick Turner makes.   Especially concerning how settlers of the frontier needed to be self sufficient and self governing.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Regardless, if historians agree with Turner or agree to disagree the impact of his â€Å"Frontier Thesis, is indisputable.   He introduced the idea that daily events of regular people make up history that is it is true history.   He nurtured and detailed his belief that the physical land can be a major factor in defining and shaping a culture, particularly the American Culture.   Fredrick Jackson Turner breathed life into the American Western landscape,   letting the Frontier transform from a mere setting to a powerful tool in chiseling the America’s historical and cultural legacy.   Bibliography Hutton, T.R.C. Beating a Dead Horse?: The Continuing Presence of Frederick Jackson Turner in Environmental and Western History. International Social Science Review (2002): 47+. Questia. 10 Dec. 2005 http://www.questia.com/PM.qst?a=od=5000838961. Ritchie, Robert C., and Paul Andrew Hutton, eds. Frontier and Region: Essays in Honor of Martin Ridge. 1st ed. San Marino, CA: Huntington Library Press, 1997. Questia. 10 Dec. 2005 http://www.questia.com/PM.qst?a=od=10400476. Turner, Frederick Jackson. The Frontier in American History. New York: Holt, Rinehart and Winston, 1921. Questia. 10 Dec. 2005 http://www.questia.com/PM.qst?a=od=10376565. White, Richard, and Richard White. Chapter Ten When Frederick Jackson TurnerAnd Buffalo Bill Cody BothPlayed Chicago in 1893.   Frontier and Region: Essays in Honor of Martin Ridge. Ed. Robert C. Ritchie and Paul Andrew Hutton. 1st ed. San Marino, CA: Huntington Library Press, 1997. 201-211. Questia. 10 Dec. 2005 http://www.questia.com/PM.qst?a=od=10400690.

Cultural Differences And The European Union Politics Essay

Cultural Differences And The European Union Politics Essay The set of shared attitudes, values, goals, and practices that characterizes a country is what we call culture. Cultural differences have always existed between friends and families, but when it comes to countries their integration and relations can get a little messy. The European Union has always been known not only by its political and economic fusion, but also as a very diverse cultural union between countries. But when it comes to Turkeys integration to this conglomeration of states, cultural problems have become to be a sensitive barrier preventing their fully incorporation. This problem ranges from Turkeys non-European geographical location, its large and poor population affecting the European Unions financial budget to its diverse and complicated culture compared to the Christian-based EUs culture. Turkey is the only pluralist secular democracy in the Muslim world and has always attached great importance to developing its relations with other European countries. Turkish culture has had a profound impact over much of Eastern and Southern Europe becoming the bridge connecting to different continents, Europe and Asia. à ¢Ã¢â€š ¬Ã‚ ¨ Therefore the question simplifies to; until what extend does Turkeys culture affect its entrance to the European Union? The European Union and its new members The European Union is a coalition of twenty-seven independent states based on the European Communities and founded to enhance political, economic and social co-operation. This union aims peace, prosperity and freedom for its 948 million citizens in a fairer and safer world. EU also aims to create a new economic growth based on regional specialties and the rich diversity of traditions and cultures. Unity is strength; the process of integration has not smothered the different ways of life, traditions and cultures of its peoples (Europa, 2010). The most important objectives of the EU are to establish European citizenship, guarantee freedom, security and justice, encourage economic and social progress and affirm Europe ´s role in the world. Its integration consists of most of Western Europes countries, being Bulgaria and Romania the two last members to enter EU in 2007. In the candidate list still remains Croatia, Former Yugoslavia Republic and Turkey, being this last one the most controversial case in the EU. Moreover, this confederation of countries makes their decision in treaties; known as primary legislation. These laws are decided by the institutional triangle formed by the Council of Ministers, European Parliament and the European commission. They represent the national governments, the people and a body independent of EU governments. One of the most dominant achievements of the EU is the single market and the economic and monetary union. In the other hand, each citizens of the EU has the right to travel, live and work anywhere in Europe. Thanks to the Maastricht Treaty, every citizen of the Union has voice and votes in the local elections of their countries and in the elections to the European Parliament. Every citizen has to feel European with its own culture and education. This is why the EU has a lot of programs to help the people to adapt in the different cultures; We are not bringing together states, we are uniting people, (Monnet, 1952). Turkey and its culture To understand why Turkey has been one of the most controversial cases in the EU, one has to identify its background. Since the beginning its been know that Turkey wanted to be part of European Union. In fact they have 9% of its country inside Europe. Its neighbored to the west with Greece and Bulgaria. This country combines a diverse and heterogeneous set of elements that form their rich and complicated culture. They have been one of the countries that have every extreme of Eastern and Western culture. It all started with the Ottoman system in which they cannot mix with each other and thereby retain separate ethnic and religious identities within the empire. When the empire fell and the Turkish Republic arose they adapted a unitary approach that forced all of the cultures to mix with each other to make the Turkish national and cultural identity. This was a total failure that derived in more separation between the traditional Muslim cultures versus the cosmopolitan modernity of Istanbul. This gap made a collectivist political culture which is defined by fear of disagreement and disharmony, this derivates in citizen more concern as a group and not as individual justice. Furthermore, another aspect in this type of culture is in the way they dealt with conflict. In this case they have a lot of social division and they are suppressed by dominant elites resolving the entire disputes by the acceptance of authority figures. Since the beginning the Republic was well know as a father state, so this would then point to deep commitment of the people to the state, since fathers are often perceived as incapable of wrong-doing especially by their children, or in this case the Turkish civil society. This conflict in cultural differences has become a barrier to its entrance to the EU, so this past decade Turkey has determine itself to change it to a more Polyarchal political culture. This proposes a more predominant tolerance to religious and political values. Even though its not perfect people started to see the change, especially as the Delegation in European Commission (2007) said Concerning human rights and the protection of minorities, the legal framework to fight against torture and ill-treatment is established. When Turkeys political culture can finally assume the full colors of a Polyarchy, the democratic norms of the EU will be deeply and unshakably embedded in the minds of the Turkish people. In addition, taking in mind the Christian-based Europe it is important to establish that Turkeys Muslim predominance makes a very important impact in the culture. The 99.8% of the population is Muslim. They have a secular government but the religion is a really important factor to look at, because their traditions affects in the way people developed and in the form the government acts. It is a really divided society with a lot of really attached ways of seeing things that makes it a really complicated country. Its the fight between the past and the future. These differences existing in one same culture and country have created a series of debates and concerns from the European Unions part, strongly questioning the candidacy of this half-Asian half-European country. Turkey the eternal European Union Candidate? Turkey is considered to be a country divided by two continents, Europe and Asia. It occupies a small part of southeastern Europe, all of the Anatolian Peninsula, and the rest of it is located in the Asian continent. The official negotiations between Turkey and the Union began in October of 2005, considering Turkey at last as a formal possible member of the EU in the future. Turkeys story with the European Union goes back for years. Since 1963, when it was accepted for the first time as an associated member of the European Community, Turkey has tried to become a full member of this twenty-seven states union that comprises the worlds wealthiest and most successful trading bloc. Even though its intentions where known since the beginning, it wasnt until 1987 that Turkey officially applied for a full membership. Although they did not get what they really had in mind, Turkeys application strengthen their relations, meaning with this that efforts to widen relations intensified on both sides and actions to complete the Customs Union in time began again. Further in time, in 1997 one could say that the Costumes Union was functioning acceptably and that it had demonstrated the ability Turkey had to adjust to the EU standards in many areas, but that didnt prevented the commission to cite numerous political issues as pre-conditions for moving forward their relations. à ¢Ã¢â€š ¬Ã‚ ¨Ãƒ ¢Ã¢â€š ¬Ã‚ ¨ It is easy to imply that EUs claims, saying that all candidates would be evaluated according to the same objective criteria and that there would be no discrimination in their evaluation, made Turkey find the Commissions approach unjust and prejudicial. It wasnt until 2005 that negotiations formally began and have extended until today with different kinds of issues or excuses from the European Commission. This has given hope to some Turks, as Gluf News said in Turkeys European Membership (2008): No one expects this to happen for at least ten years, but there is no denying that this is a significant moment in European history. No country that has started the process of EU accession has ever failed to be granted membership. (à ¢Ã¢â€š ¬Ã‚ ¦). Barriers to Turkeys EU entrance As said before, the relations between Turkey and the EU date back since their application for an association in 1959. The problem of its geographical location is not the only barrier this country is facing when talking about becoming a full-integrated member of the European Union. Some of the arguments against Turkishs membership to the EU include their public opinion progressively turning against EU, arguing that their relations are not based on reciprocity and shared interest. Saying that the EU is known to benefit more than Turkey, seeing from these relations with not established motivation to help Turkey with some of its problems and main worries. Furthermore, Turkeys large and poor population would directly and indirectly be a burden in the financial aspect to the other members, specifically referring to the EU budget, structural funds, flow of Turkish workers, among others. And its important to take in mind that its population would create preference in favor of Turkey in the European Union decision-making, making Turkey, in terms of the number of votes, the second most powerful state. But maybe it can be said that the argument most sensitive centers on the cultural and religious differences existing between Turkey and this agglomeration of states. Cultural and religious mixture is one of the European Union self identities that recognizes and respects variety, but it is well known that Turkeys differences in this subject have been one of the biggest barriers for its entrance. The differences in relations between people and nations and culture can be greater than disparity between groups. Things involved like education, social standing, religion, personality, belief structure, past experiences, affections shown in the home, and countless of other factors affect without doubt human behavior and its relation with other cultures. This specific subject was more and more used as an argument in opposition to Turkeys integration into an organized Europe since at least 1987, when Turkey, already an associate member, made the application for full membership of the European Community. This community, in the direction of a political unit with common democratic decision-making, as the European Union expressed, was based on common decisions according to values. With this it can be said that values are indispensable components of culture. The more cultural diversity there is in an association, the bigger probability there will be that either decisions dont get made or minorities get outvoted by majorities creating with this more problems. Therefore, the importance does not relay on how values, norms or goals are formulated but in the functional performance of the institutions dealing with them. Integrating a different social system is not only an incorporation of norms but also an integration of organizations. When talking about culture, one can say its known as an accessory of a society. Since this twenty-seven state community is not a society but more of an institution of states that represent different societies, it would be a mistake to speak of a culture in the strict sense of the word. One could rather think of a cultural area, maybe Christian-occidental, which linking it to a particular social system must not be done. The Muslim preponderance in Turkey has complicated and slowed down the action process, even though their presence is in the whole Europe, still some argue that given Turkeys Muslim character, Turkey is not even European at all. As R. Michel said (2005): Beneath the thin veneer of the European-identity argument is a deep-seated but seldom acknowledged belief among the European elite that Muslims cannot be fully European. Therefore the performances in music, poetry and arts, is not only what culture includes, but also the circumstances of everyday life. The difference will exist and be noticed, especially in the areas where religious norms and traditions have their impact on everyday life. But, according to the Turks, these are not always extremely important. Discussing Turkishs membership to the EU with reference to cultural and religious factors, it is important to notice that Turkey is known as a secular country, as in a strict separation of religious and states affairs. However, Turkey is not the same as the rest secular countries, saying that the separation concerning the state and religion exist, but the religion is under the control of the government. On the other hand, it is important to emphasize that including Turkey to the process of incorporation to Europe will constitute an answer to one of the most well-known global problems now a days: Islam can co-exist with democracy and secularism. Giving out not only a global message, but also one that would be favorable for the immigrant population that forms the minorities in several EU states. In addition, the human rights record that Turkey has had is another question that has risen regarding to its incision. Turkey, because of its Muslim yet secular standards, has to answer about human rights abuses in the form of inadequate vision of womens rights, unequal rights to the minority Kurds, and even nationalistic legislation of the Turkish Penal Code that reprimands people for insulting Turkishness. Consequently, in views of the tremendous efforts undertaken by the Turkish Government and society to adapt to European standards in all aspects, there is an expectation that in some time an irreversible step towards EU membership will be taken. They state that their society is ready to embrace Europe and that the fact that the ties between Turks living in Europe have helped the mentality in Turkey to change. And finally, besides of all the mess between cultural problems and their entrance to the EU; Turkey would become a bridge between East and West, between Islam and Christianity, between different cultures and civilizations. This country will become an inspiration for all the Muslims in the west, that they have been pushed away by Europe. So in fact it would be a great revelation for the whole world because of the disparity of culture. Its a gun that can backfire, because Europe has always been the rulers above cultures, so giving space in the EU to a Muslim country would change this entire image, and can make them in some way to loose power. To sum up, cultural differences have come to be known as one of the biggest barriers to Turkeys entrances to the EU. Its religion based, traditional and in ways dominant culture have created a fear of cultural disparities in Europeans. Conclusion Once analyzed the different positions that Turkey has played as a EU candidate and the long list of demands this conglomeration of states has asked, it poses a big question mark on the sincerity of the EU about accepting Turkey as a member. None of the member states were given such a long list of ever lasting demands that are not part of the original list of criteria. Given these complicated issues, it seems that many of the EU member states have no intention of embracing Turkey as a member. Having Turkey as a member of the EU offers a vital opportunity to start the process of understandement and support the potentially serious cultural diversity along religious lines; and will decrease the future global problems. In so many ways it would be a factor de win-win but also loose, because the EU need ´s Turkey ´s handwork and borders but they dont need to bring more cultural problems to de EU members. If they accept them they will have to make a full recognition of its multi-cultural diversity and find a way to make them homogeneous. Therefore, Turkish people already in the EU will have a big role to play in this process because they represent the cultural diversity. So the European Union will have to confront and encourage the area of national identity and intercultural relations. As Stephen Twigg (2005) said, the effects of Turkish immigration into the EU are a part of the Unions future. There is no going back to an imagined mono-cultural past that tries to submerge immigrant communities into some imagined pure and homogenous cultural identity As said before and to summarize this, if the European Union really wishes Turkeys future integration its tolerance for cultural diversity and acceptance should be open and acquiescent enough to let this country join its close and exclusive group.

A Comparison of Civilization in The Oresteia and Miltons Paradise Lost :: comparison compare contrast essays

Civilization in The Oresteia and Paradise Lost      Ã‚  Ã‚  Ã‚  Ã‚   The continual search for a perfect civilization marks the history of human progress. From Plato to Locke to Marx, man has sought to order society to provide justice for himself and his children. In this quest for paradise, myths of primitivity help describe how social institutions can direct humans away from their temptations toward higher goals. In Aeschylus' The Oresteia and John Milton's Paradise Lost, human civilization is viewed as an imperfect balance of opposites which helps combat man's tendencies toward barbarism and misogyny.    For Aeschylus, successful civilization defines itself not by complete devotion to Fate or the gods; instead, society forms "the ultimate product of conflict between opposing forces" in which violence and antisocial behavior are repressed through a "hierarchization of values" (Zeitlin 1). The social myth of The Oresteia is viewed not as a historical reality but as a useful symbol - a consideration of humans run amok as the social institutions of family and government give way to a cycle of destructive violence. The trilogy sets justice, family, and city against revenge and ambition in a test of whether any social institution can survive in the face of a threat to its supremacy.    In contrast, the strongly Puritan John Milton describes the structure of society as a least among evils; it forms the "scaffolding" which, "when the building is finished," is only a "troublesome disfigurement" to man's own ability for good (Milton The Reason of Church-government qtd. in Fish 534). The conflict in Paradise Lost juxtaposes man's submission and faith with his sensuousness and ignorance. The Coming of the Son promises the final solution to man's problems and an end to this "clash of values" (Fish 536). Yet until the Resurrection, the Fortunate Fall leaves lasting marks on human civilization that are dramatically portrayed as cracks in the veneered perfection of mythic Eden.    The gorgeous garden belies the theological chasm that separates man from his Creator. Humans cannot accept the command to "be lowly wise" (PL VIII.173). When Adam promises to avoid "obscure and subtle" (PL VIII.192) thought, he acknowledges that "apt the mind or fancy is to rove/Unchecked" (PL VIII.

aids awareness :: Free AIDS Essays

When AIDS first emerged, no-one could have predicted how the epidemic would spread across the world and how many millions of lives it would change. There was no real idea what caused it, and consequently, no real idea how to protect against it. Now, in 2004, we know from bitter experience that AIDS is caused by the virus HIV, and that it can devastate families, communities and whole continents. We have seen the epidemic knock decades off countries’ national development, widen the gulf between rich and poor nations and push already-stigmatized groups closer to the margins of society. We are living in an ‘international’ society, and HIV has become the first truly ‘international’ epidemic, easily crossing oceans and international borders. Just as clearly, experience shows that the right approaches, applied quickly enough with courage and resolve, can and do result in lower national HIV infection rates and less suffering for those affected by the epidemic. Globally, we have learned that if a country acts early enough, a national HIV crisis can be averted. It has also been noted that a country with a very high HIV prevalence rate will often see this rate eventually stabilise, and even decline. This indicates, among other things, that people are beginning to change risky behaviour patterns, because they have seen and known people who have been killed by AIDS. Fear is the worst, and last way of changing people’s behaviour and by the time that this happens it is usually too late to save a huge number of that country’s population. Already, more than twenty million people around the world have died of AIDS-related diseases. In 2004, 3.1 million men, women and children have died. Around twice the amount who have died until now - almost 40 million - are now living with HIV, and most of these are likely to die over the next decade or so. The most recent UNAIDS/WHO estimates show that, in 2004 alone, 4.9 million people were newly infected with HIV. It is disappointing that the global numbers of people infected with HIV continue to rise, despite the fact that effective prevention strategies already exist. Africa It is in Africa, in some of the poorest countries in the world, that the impact of the virus has been most severe. Altogether, there are now 16 countries in Africa in which more than one-tenth of the adult population aged 15-49 is infected with HIV.

I Will Make a Difference :: College Admissions Essays

Essays - I Will Make a Difference I think that it is important for me to look around and ask myself what kind of things I can do to help my country. Recently, at school, we collected money for the Red Cross. We had to explain over and over to the students that it didn't matter if you gave one dollar or twenty dollars. Whatever you give will help others and be appreciated. Even though I am too young to make a big impact on the people involved in the tragedy, I feel like my small part may have let them know that people everywhere care. It's true that we all need to make a difference in times of crisis and need, but we also need to strive to make a difference each day. I know that I can make a difference in the lives of many people by simply lending a helping hand or showing kindness to others. I try to take the time to cheer up my grandmother and older friends in the nursing home by paying them a visit. I know my parents stay very busy and it helps them out when I come home and lend a helping hand without being asked. I can help a friend with their homework, or sometimes help by just being there to listen to them. I can also make a difference in the community where I live. Last year my class held a car wash to raise money for the Animal Shelter. We went to visit the dogs there and I realized that the money we raised made a difference for some of them.

Beauty Within and Without

â€Å"She Walks in Beauty† was written by George Gordon, Lord Byron, an English poet during the early nineteenth century. The poem falls within the genre of lyric poetry in which the poet expresses his thoughts and imaginations (Clugston, 2010, section 11. 3). Romance is the central emotion in the poem; however, it is governed by a theme of principles which metaphorically balances inner values with sheer external beauty. Being married for many years, my connection with the poem was in looking back to the moments when I used similar forms of romantic poetry to communicate my affections for my wife during the early stages of our engagement. I also found familiarity in the meaning of the last stanza of the poem which has an almost identical meaning to a line from the closing speech of one of my favorite romantic comedies written by William Shakespeare entitled, â€Å"The Taiming of the Schrew. † â€Å"She Walks in Beauty† embodies both engaging content and form using contrasting opposites; however, its theme that external beauty is a reflection of inner goodness has a valuable message for society that real beauty is a combination of inner goodness and outward appearance. I was engaged by the content of the â€Å"She Walks in Beauty† through its image of realism created by the speaker as he is intently focused on a vision of sheer beauty while also recognizing qualities of virtue and innocence. His main convention for holding this image throughout this eighteen-line poem is by contrasting opposites such as the dark with the light or the night with the day. For example, two opposites are brought together in the first two lines of the poem aided by the most obvious setting of a clear and starry, oonlit night in lines 1 and 2 of stanza 1: â€Å"She walks in beauty, like the night† followed by â€Å"Of cloudless climes and starry skies† and again in line 3 he also compares opposites with â€Å"dark and bright† (as cited in Clugston, 2010, section 11. 3, stanza 1). Again in line 7, he compares opposites between â€Å"shade and ray† and between â€Å"more and less† and again between lines 9 and 10 he compares  "ravens† with â€Å"lightens† (Clugston, 2010, section 11. 3, stanza 2). His skill here in doing this type of contrasting is quite remarkable and not actually the normal style of comparing two like items used during this romanticism period in history. The content was very engaging; however, I also found the form of this piece of poetry to be engaging by use of metaphors, enjambed lines, and the whole thought of the poem reflecting the theme throughout with keen observations of inner and outer beauty. For example, he begins to comment on the blend of her morale attributes in lines 11 and 12 where a word picture is used to characterize her mind. He says her â€Å"thoughts† (line 11) are a â€Å"dwelling place† (lines 12) that are both â€Å"pure and dear† (Clugston, 2010, section 11. 3, stanza 2). Lord Byron makes good use of enjambed lines in the opening of the poem because there should not be a break after line 1. Instead the reader should continue to the end of line 2 without pause which when read thus, a musicality is brought out that makes the first two lines sound as effortless and beautiful as the woman’s remarkable appearance. Since the poem is about a woman’s effortless beauty it is quite cleaver of the poet to assign a rhythmic meter that is balanced with her appearance. The poem is set in limbic tetrameter with an ABABAB rhyme scheme (Shmoop Editorial Team. November 11, 2008). She Walks in Beauty Rhyme, Form & Meter. Retrieved May 16, 2011, from http://www. shmoop. com/she-walks-in-beauty/rhyme-form-meter. html). Both the content and form were appealing to me; however, I had a most remarkable connection to the last stanza regarding its meaning. The most appealing aspect of stanza 3 is that it is central to the theme that inner goodness is a reflection of external beauty. I found that this theme is also thematically represented in a speech made at the end of William Shakespeare’s romantic comedy entitled, â€Å"The Taiming of the Schrew. During the last scene of the play, the character of Kate played by the late Elizabeth Taylor while scolding two companions regarding how and why they should reverence their husbands spoke these words, Why are our bodies soft, and weak, and smooth . . . But that our soft conditions and our hearts Should well agree with our external parts (SparkNotes Editors, 2002, Analysis: Act V, scene ii). This statement is a perfect parallel with the theme for â€Å"She Walks in Beauty† which is that inner goodness is a reflection of external beauty. She Walks in Beauty† has wonderful content and form and the poet maintains a sense of realism throughout while keeping the reader focused on a positive theme that inner goodness is a reflection of external beauty. Though it was not the norm to compare opposites in p oetry, Lord Byron chose to explore this side of literary writing. Moreover, â€Å"She Walks in Beauty† is one of the most memorable forms of lyric poetry ever created crediting Lord Byron as one of the Romantic period’s outstanding poets. References Clugston, R. W. (2010).  Journey into literature. San Diego, California: Bridgepoint Education, Inc. Shmoop Editorial Team. (November 11, 2008).  She Walks in Beauty Rhyme, Form & Meter.  Retrieved May 16, 2011, from http://www.shmoop.com/she-walks-in-beauty/rhyme-form-meter.html SparkNotes Editors. (2002). SparkNote on The Taming of the Shrew. Retrieved May 16, 2011, from http://www.sparknotes.com/shakespeare/shrew/

Health and social unit

In my report I will show my understanding and knowledge of the importance of communication skills in care settings and about values involved in care practices. I have chosen to do my report on educational settings and I will focus on how individuals with specific needs communicate In both group Interactions and one-to- one interactions. I will do this by working in a class on both Thursday and Friday mornings where the pupils have specific needs.I will observe the communication with the teacher and students and also the communication between the students and myself when I take on the role of the teacher. Also, I will take into account the barriers that effect communication such as; cultural differences, Language differences, difficulty In understanding accents and physical tattletales such as hearing problems or speech difficulties. I have chosen to focus on Individuals with specific needs as I am interested in how people with specific needs communicate.For example, a woman named Hel en Keller who was born in 1880, was oaf, dumb and blind and learned to communicate through feeling the vibrations of a person's face when they spoke. I also would like to see how practitioners react and respond to Individuals with specific needs; how they adapt their voice and body language to slut the student. For example, how they change the tone, pitch and pace of their voice to get the student's attention or how they change their facial expressions to show they're unhappy with the students.I also want to see how they follow the care value base to ensure they are treating all of the students correctly ND providing quality service. Know that communication is very important, especially in health and social care settings, as effective communication skills help the practitioner develop an appropriate relationship with the service user, the service practitioner is likely to have regular interactions with service users and the family and friends of the service user. Interactions occur for a variety of reasons in care settings, such as when people give and receive information.The communication cycle is very important as interpersonal interactions in care settings involve two-way communication. I will change the names of the students, teachers and the school throughout my report to maintain confidentiality and their privacy. By doing so, I am following the care value base. Setting the scene: I did my two interactions at Round Hill Secondary School with a class of year 7 students who all had specific needs. Most of the students have reading levels below average and have certain needs that must be met in order for them to learn effectively.The school is a local authority school in statutory services, education is compulsory and provided by law. The school has around 1000 students all aged 11-18 years old. It is the only secondary school in the town and the town has a population of approximately 14,750 people. Many people are unemployed and Working class' and many stu dents are on pupil premium which means that the school is provided with additional funds for disadvantaged students so they are given the same opportunities as other students.The classroom in which the students are taught in is bright and colorful with posters on the walls and some of the student's work on the walls. There are three tables of 6 and a table of 4 pointing towards the whiteboard and teachers desk. There are around 14 students in the lass I am helping in. The students in the year 7 class (EGG) are all aged 11-12. Williams KS sub level is b which is above average; however his attitude to learning is a 3.Ethane's KS sub level is a AAA which is below average and his attitude to learning is a 1. Grace's KS sub level is c which is also above average and her attitude to learning is a 4. The Care Value Base The care value base is a set of values which give guidelines on how the practitioner should treat the service user. It also outlines the rights service users have and what they should expect from health care services. The care value base is very important for anyone working in or using health care services.It is important for clients as it helps them promote their rights by outlining what they should expect from practitioners so they can identify when they are being treated unfairly or incorrectly. Many laws are against discrimination. For example, the equal opportunities legislation prohibits discrimination; the sex discrimination act, the race relations act and the Disability Discrimination act. All care workers must treat all service users without unfair discrimination as this could affect a person's self- incept and lead to loss of self-worth.The care value base helps practitioners to ensure they treat all their clients correctly and equally and ensures that practitioners meet the needs of all service users. For example, It is important for practitioners to avoid any stereotyping or prejudice behavior and ensure that they treat every client as an individual, taking into account the clients personal beliefs, likes and dislikes, and background to provide quality care. Any violation of the care value base made my practitioners can lead to dismissal. It is therefore very important The Care value base transmissions:Promoting anti-discriminatory practice Maintaining confidentiality of information Promoting and supporting an individual's right to dignity, independence, health and safety Acknowledging an individual's personal beliefs and identity Protecting individual's from abuse Promoting effective communication and relationships Providing individualized care AI Types of communication: There are many different types of communication that practitioners will need to use to provide good quality service which meets the needs of each individual service user such as; Non-verbal communication, Written communication, Verbal immunization, Electronic communication and Communication for individuals with specific needs. These are all ways in which the practitioner uses to meet and respond to the service user's physical, intellectual, emotional and social needs.They will need to use these ways of communicating to: Give information, Understand information, express thoughts and feelings and exchange information so that the person they're communicating with can fully understand what they're saying. Verbal communication involves using the mouth and sound to communicate ideas and thoughts for example through words, sounds, speaking, and language. Strong and clear verbal communication gives us the ability to explain our ideas through spoken words and also allows us to listen to other people's ideas and understand them. When communicating verbally, the person must be able to actively listen to the other person's message that they're sending, paraphrase, clarify and respond.An example of verbal communication I observed in EGG was when a student asked the teacher what they had to do through speaking, and the teacher answered by r epeating her instructions and explaining each part of the task. Non-verbal communication is communication that doesn't involve sound or language. For example, this can be body language, facial expressions and gestures such as sign language. An example of non- verbal communication that I observed was when the teacher asked the students if they understood the task before she moved on to the next one, she asked them to show her a thumbs up if they were confident and understood the subject, and to show a thumbs down if they needed a bit more help.This gesture is a simple way for the teacher to find out how her students feel about the topic so that she can make sure she is meeting all of the student's individual needs. Written communication s when ideas are written down for somebody else to see and understand. For example, written communication can be reports, worksheets and letters. An example of written communication that I saw was when the teacher asked the students to draw an arrow i n their book at the end of their work and put a smiley face on the arrow where they think they are, the face being far to the right meaning fully communication that I witnessed, this allows the teacher to see how each individual student feels about their work to Judge their understanding when marking it.The teacher explores ways in which the students can express themselves and get their linings about the topic across to her in simple ways such as these which help her provide the students with the quality care, teaching and learning that they have a right to. Another example of written communication is when the teacher wrote out the whole task on the whiteboard so that the students knew what they had to do. Formal and Informal Communication The language register (the degree of formality or informality) changes depending on the situation a person is in. Formal communication is most likely to be used when a person communicates in an ‘official' way, such as when a care worker is p resenting their care organization. For example, answering the telephone and saying â€Å"Good morning, Round Hill Secondary School, How may I help you? † Can make the person feel respected and valued.Whereas If the care worker answered the phone in an informal way such as â€Å"hello, what's up? † it could be perceived by the person the care worker is communicating with as being disrespectful or even rude. However, informal language might put a service user at ease and make them feel more comfortable. (Promoting effective communication and relationships) Another issue with informal communication is ‘speech communities'. People from different localities or ethnic groups, for example, may use different phrases or words which might not be understood by others and could lead service users to feel excluded and uncomfortable. However, using formal language could lead to the same problem.For example, a person who doesn't work in a hospital isn't likely to understand the technical terminology that the nurses use, such as ‘Myocardial Infarction', but would understand the term ‘heart attack. Using technical terminology might create barriers for people who are not part of that ‘speech community and it is wherefore important to communicate with appropriate language to suit the individual service user. In EGG, the teacher asked a student to ‘multiply 100 by 4' the student didn't understand the question as he didn't understand the terminology used. By using the term ‘multiply instead of times' the teacher confused the student. This shows that terminology can act as a barrier to good communication. The conversation Sandwich Conversations have a beginning, a middle and an end.At the beginning of a conversation a person has to create the right atmosphere and at the end of a conversation a person should leave the right feelings behind. For example, I created the right atmosphere when starting a conversation with a student by sho wing them that I was relaxed. I did this by keeping my muscles relaxed and avoiding tension. My tone of voice also showed I was relaxed as I used a calm voice with varying tone which also showed that I was being friendly. I left the right emotions behind after the conversation took place by smiling. Open and closed questions: While working in EGG, I took into account the questions I was asking the students.I used mainly open questions to encourage the students to speak to me and lead to silences which can make people feel awkward. By using open questions, I encouraged the students to discuss their thoughts and feelings with me. Open questions are likely to encourage the person you are communicating with to give a longer answer. In some situations it is important to use open questions as the person who you're communicating with is more likely to give a better response which can give opportunities to carry on the conversation smoothly and comfortably. I used open questions to develop conversations with the students that can be quiet or shy and encourage them to talk to me. For example, I asked one of the students, â€Å"What were you doing last lesson?Which required an answer other than yes' or ‘no? However, In some situations, such as a Job interview, Closed questions are more likely to be used as they are quick and easy to answer and usually give the questioner the facts they require, for example â€Å"Are you happy? † is a closed question, it only requires a yes' or ‘no' answer. The questioner also usually keeps control of the conversation. Closed questions are more likely to be used in formal situations. I also used probes and prompts to encourage the students to carry on speaking. For example, when a student told me they did not enjoy History, I said, Why not? O encourage them to tell me why they didn't enjoy it.Closed Questions I could have used: Open questions I used to encourage the students to communicate with me: Do you not like mat h's? Why don't you like math's? Did you have breakfast today? What did you have for breakfast today? Do you like school? What do you like about school? Proximity and Personal Space: The space between people during a face-to-face conversation can sometimes determine how friendly the conversation is. In different cultures, people have different views of how close people should be when they're talking. If a care worker eats too close and enters a service user's personal or intimate space without permission they could be seen as being aggressive. Edward T Hall described four levels of proximity: Intimate distance which suggests a closer relationship between individuals if their intimate space is entered, For example, Hugging. Personal distance which usually occurs between people who are family members or close friends. Social distance which is usually between people who know each other well, such as a co- worker. Public distance, Physical distance at this level is often used in public s peaking situations. Talking in front of a class full of students or giving a presentation at work are good examples of such situations. In EGG I witnessed a student who was in trouble being reprimanded by a teacher, who obviously felt that their personal space was being invaded.I know this as Firstly, they turned their face away, then they took a step back and put their hands in their pockets (a defensive action) and lastly the student walked away. In order for strong communication to take place, the communication cycle has to be used effectively. The communication cycle is the process of us thinking of an idea e want to communicate, for example thinking about a task we want to do. Deciding how we're going to communicate the idea, e. G. Speaking about the task. Sending the message. (speaking) The other person then receives the message for example through hearing it, decodes the message, and if the message is understood by the person, they will give you feedback and send a message ba ck.This process is repeated again and again throughout conversations. An example of the communication cycle being used badly was when I observed during a group interaction using verbal communication with three students, myself ND the teacher, The teacher sent a message verbally to the three students explaining the task she expected the students to complete- To work in a group, roll two dice and then multiply the number on the first dice by the number on the second dice and write it down. Some of the students in the group I was working with didn't understand what they had to do as the noise in the classroom from other students served as a barrier which meant that they could not hear the entire message.However, one student in the group, Ethan, listened to the message, decoded the message and understood what he had to do and was able to repeat the message to he other two students, as well as showing them what they had to do successfully as they both listened and understood what he was saying. I then asked the two students what they had to do and they both explained the task correctly, showing that the communication cycle was used correctly between the students and understood. Another example of the communication cycle being misunderstood was one I came across whilst helping in the specific needs class in a one-to-one situation with a student named Adam and myself.There was music playing in a different room and it distracted Adam which served as a barrier to effective communication as the music as a distraction which made hearing the complete message I was sending difficult. Adam couldn't concentrate to listen fully what I was asking him to do and I could see by his blank facial expression and how he started fidgeting by not sitting still that he didn't understand what I had said, I had to repeat what I said and I could see he still didn't understand me as he frowned and looked down at his work and nodded. This is an example of the communication cycle not being en coded correctly as the message I was sending wasn't received and understood and Adam couldn't return the message and he tried to hide the fact he didn't understand. If I hadn't â€Å"read† his facial expression and body language I wouldn't have known this.Examples of the care value base principles being used in the classroom: A principle of the care value base is that all service users have the right to be respected. Another is promoting anti discriminatory practice. I noticed that the students raised their hand when they wanted to ask a question or answer something and waited patiently until the teacher asked them to speak. By doing this, all of the students would be able to speak without being interrupted and all get a turn to answer, getting their point across. If a student interrupted another student when they were speaking, I noticed that the teacher did this, she raised her voice slightly and quickened the pace of her voice to show that the student had done something wr ong.She also changed her body language to show that the student had done something wrong by widening her eyes slightly and also crossing her arms. This way of taking turns to speak promotes equality and respect and encourages the students to treat everybody fairly in later life, regardless of who they are. Another principle of the care value base is maintaining confidentiality of information. An example of this being used effectively that I noticed whilst in the lesson was that if the teacher was away from her laptop during the lesson or had to leave her laptop for any reason, she would always lock it and close it so that none of the students or anybody except herself could access the student's records or any other file on it.She would also keep any information about the students on paper in a locked drawer so nobody except herself could access them. Another example of respecting the student's confidentiality and privacy, when the teacher is speaking to an individual student one-on- one she talks quietly so that what he is saying cannot be heard by others. For example, The teacher was telling one of the students what she had done wrong in her work and explaining that she had to set it out differently to make it easier. When she did this, she lowered her voice so only the student she was speaking to could hear and she also bent down so she was at eye level with the student.This made the student more relaxed and comfortable and didn't give any messages to make the student thinks he had done something wrong. An example where the teacher showed respect while seeking to ensure that a student named Sam didn't cause harm to himself or others around him was in situation where Sam lost his temper and showed aggressive behavior due to another student being disrespectful toward him. Sam was about to approach the student to physically harm him, I know this as he had fixed eye contact with the boy and his muscles were tense. When the teacher noticed what was happening, she quickly raised her voice and told Sam to stop what he was doing and calm down.When she did this, she stretched her arm out in front of Sam with her palm out to show that he must stop what he was doing and she also looked over his shoulder when she was doing it so she didn't look directly at him as that could be seen as aggression. She asked the two boys to leave the classroom and followed them out so that they didn't disrupt the rest of the students in the class any more than they already had. This is an example of both verbal and non-verbal communication as the teacher used spoken language to tell Sam to stop and also body language to effectively send the message to him. Comparing the teacher's quick pace and raised voice in this situation to the calm, slow voice with varying tone when she uses giving instructions, this shows how changing your voice can convey different meanings and effectively get your message across to others.AAA My interactions with the clients/Students: While w orking in a one to one situation with a student named Grace, I had to be aware of the body language and voice I was using as these can send different messages to the student. I made sure I had open body language by moving my chair outwards so that I could sit on an angle facing her instead of sitting straight forward as this could make me seem more approachable. I also kept my arms open and feeling intimidated. I kept my facial expression friendly by smiling slightly. I also had to be aware of proximity and kept out of her personal space as entering this could aka the student feel uncomfortable, awkward or even intimidated.To help the students practice their spelling in a fun way after they had a spelling test, they were allowed to use plasticize to shape letters and then place them on a board to spell words. I noticed that Grace asked me to shape a lot of the letters even though she could do them herself. I asked her why she wasn't doing them herself but made sure to smile slightly and raise the pitch of my voice a little bit so that she didn't think I was angry with her. She said she couldn't do them although I knew that she could as I had seen her do it before. I encouraged her to shape the letters by asking her to try and telling her that if she couldn't I would help her and then praising her when she did.I noticed that when she was praised this encouraged her to do more letters quickly and correctly. I noticed that praising the students made them want to complete tasks correctly. I also followed the care value base by promoting independence as I encouraged Grace to try before I would help her shape the letters. I also followed the care value base as I tried to interact with each student for an equal amount of time each lesson and I encouraged them to interact with me by ending them positive body language. I also promoted effective communication and relationships, for example, I assigned two students a task such as to hand out plastic wallets to each stude nt in the class.AAA: In order for me to be able to deepen and widen my understanding of how communication is used within health and social care settings and not Just what I observed in educational settings (EGG), I used a range of sources such as text books, websites and videos to understand the factors that affect good communication and also the values involved in care. The sources helped me understand why the teacher communicates in the way that she does, such as using appropriate language and body language to suit the students to get her message across to them and they also helped me understand why the Care Value Base is used. Barriers to communication: The term ‘barriers' refers to when communication becomes blocked so that good communication cannot take place. This can be through a person not being able to see, hear or receive the message such as when a person has visual disabilities or hearing disabilities.For example, a student named William who had visual capabilities could not see the white board to check his spellings which lead to him getting out of his seat and moving closer to the board each time he wanted to check a spelling. This situation have disrupted other students and also prevented William from completing his work in time. This situation could have been easily prevented by the teacher taking the time to read Williams SEEN plan which would make her aware of his visual disabilities and allow her to plan a way for William to be less affected by them, such as planning to seat him in closer proximity to the board or giving him the peelings on a sheet of paper. Communication can also become blocked when a person can't understand the message or misunderstands the message.There are many different barriers that can prevent effective communication from occurring ‘norms' which may be confusing or hard to understand for somebody outside of that religion. For example, it might be normal for a Muslim woman to cover her body with loose fittin g clothes as the Islamic religion requires her to cover her body except from her hands and face. A person from outside of that religion may be confused or even offended by this dress code. Environmental barriers. Such as space and noise. Language barriers. For example, a student from another town may have a different accent which might be hard to understand for other students. Emotional barriers. For example, Fear can stop a person from doing something they want or need to do. Disabilities.Such as physical disabilities for example being in a wheel chair. However, people can overcome barriers by learning more about them, finding different ways to communicate and being calm and patient. I noticed that there were simple rules that the teacher had set for the students in her lassoer which made the lesson run more smoothly with less interruptions. For example, when the students were to get their math's folders, they had to get them one by one in the order of the register. This way there would be no crowding around the folders and chance for the students to get distracted by other students or any barriers which could get in the way of the lesson.Whereas if all the students had to get their folders from a cupboard all at the same time, it would take more time and could unsettle the class. Comparing this to the way students get their folders in the ordinary year seven class, where one person from each table gets the folders for everyone on their table, the ‘ground rules' or ‘norms' that the teacher had set for the students in EGG help to overcome barriers and ensure that the lesson is used effectively and no time is wasted. (Promoting and supporting an individual's right to dignity, independence, health and safety) AAA: Conclusions. From my time in EGG I have come to the conclusion that a number of things can effect communication; Body language, Proximity, Appropriate language use, barriers, the type of voice used.I know that Communication is not Just spea king and listening and a person must take into account all of the possible things that can affect A person must think about what message their body language is sending to the person they're communicating with and whether it's appropriate to convey their feelings, such as whether they could be seen as aggressive or assertive. For example, open and closed body language can determine whether or not a person feels comfortable speaking to you. They must think about how the tone, pitch and pace of their voice can portray their feelings such as when I was angry or annoyed at student I would raise the pitch of my voice and quicken the pace of my voice. Think that one of my strengths when communicating is body language.I think I use the correct body language to suit my feelings and the situation I am in and I am aware of the messages that I am sending through my body language. However, I think I could improve my facial expressions when communicating with the students as they sometimes send t he wrong impression. For example, in one situation when I was angry with a student I smiled slightly which confused the student as she didn't think I was being serious. I should have kept my lips pressed together and widened my eyes that I was angry with the student. I understand that throughout all communication in health care service the care value base must be used correctly and appropriately in order for quality service and strong communication to be provided.The values involved in care help both the practitioners and service users develop a strong relationship through communicating effectively as the care value base outlines what to expect for both practitioners and clients. The main conclusion that I have drawn from my research for this report is that good use of communication is n essential tool for anybody working in care services and in everyday life. Strong communication skills are essential for a teacher, as I observed in EGG, to enable learning and provide quality teachi ng to the students. It is also essential that practitioners, such as teachers, follow the care value base rules to improve the client's quality of life by meeting their physical, intellectual, emotional and social needs.The teacher empowered her students by promoting the seven values; Promoting anti-discriminatory practice, Maintaining confidentiality of information, feet, Acknowledging an individual's personal beliefs and identity, Protecting individual's from abuse, Promoting effective communication and relationships and Providing individualized care. Observing policies are essential in order to protect the students from harm or abuse (protecting individuals from abuse) and to build appropriate professional relationships with clients and co-workers (Promoting effective communication and relationships). Teachers should always be trying to improve the quality of their teaching and find ways to provide quality education for each individual student. (Providing individualized care).