Journal Of The Academy Marketing Science â€Myassignmenthelp.Com

Question: Discuss About The Journal Of The Academy Marketing Science? Answer: Introducation Shebah is offering safe, secure and accurate driving facilities to the female customers in Melbourne. It can be recommended that Shebah can start offering discounts to the customers or other offers like share and ride that can grab the attention of more customers in Different parts of the world. Shebah needs to provide benefits for the customers who are travelling alone and want reasonable fares at peak hours or late at night such as the partygoers. This can make Shebah more popular in nature as this will help them able to compete with the other companies such as Uber. Lastly, it can be recommended that Shebah is a new brand in the market that is developed for the females and children in different parts of world. To promote the brand Shebah it is necessary for the officials of Shebah to understand the tactics of their competitors and provide necessary benefits as that can make their brand image stronger in nature. Shebah needs to keep the prices lower in nature to attract all groups of female customers and it can be affordable to them as well. Pricing Strategy The strategy of pricing that has been done by Shebah has to be such that it can generate huge revenue and profit in the near future. Shebah must follow and apply penetration pricing technique as this will help in exploitation of the travellers who are female that are created by the local transportations. Shebah needs to adopt strategies that will help them in increasing the number of cars in the roads of Melbourne. As pricing is the integral part of all the companies, it is recommended that Shebah introduces huge number of cars in the market as to provide safety and security to the women in the odd hours of the rides taken by them. It is also recommended to Shebah that they can introduce different options for the customers such as women who want to travel in SUVs; there can be different options for the passengers who want comfortable rides with low fares as well. Product and Place Strategy The product strategy of Shebah helps in understanding the requirements that are required to be added to make the strategy successful in nature. It is recommended that Shebah needs to adopt strategies related to improvement in the product and places as well. Shebah needs to spread their services to other states and countries as well as this will help in lessening the harassments that are faced by women customers in rest parts of the world as well. Proper Wi-Fi can be added to the facilities of Shebah as it will make the car more successful and it will provide customers a different feeling riding Shebah. Shebah can bike rides to the women in future that will be exclusively for female customers as well. Shebah can adopt this kind of bike services, as it will help in making the services popular among the women who have problems and issues travelling in cars or the ones who wants cheap and affordable rides to their office or other important places as well. Other attractive packages can be provided to the customers in the future such as on hire basis for the female customers who want to ride the car for the entire day and they can book the app within a reasonable rate as well. Similarly, for the places Shebah can cover certain other places other than Australia, as this will be great opportunity for them to increase their popularity in the other cities and countries as well. The female customers are desperately in need of such kind of services that can provide them safety and security while travelling. In the recent era, there have been different incidents of harassment of women in various regions and countries as well. Therefore, it can be recommended that they can work with the help of different tiers in the different parts of world, as it will help them in gaining success and profitability in future as well. Conclusion Therefore, it can be inferred that Shebah is providing proper, safe and secured services to the female customers in Melbourne. Shebah can adopt other marketing strategies as well that can attract other groups in the society as well. Shebah has targeted the female customers specially the partygoers who desperately require transportation when they are intoxicated. Shebah provides safe, secure and proper transportation to the women as the other public transports and subways are not safe and secured at late nights and it can be harassment for the women as well. The product, pricing as well as promotional strategies has to be implemented in such a way that products that can meet the requirements of the individuals in the competitive market by providing proper services and meet the desire of the female customers in Melbourne. Proper strategies of promotion of the services delivered by Shebah have to be changed in such a way that it helps the female customers ride Shebah without any fear. The customers can hire Shebah for the entire day, as this is comfortable for the women riders and can feel safe in Shebah as well. Lastly, the strategies related to product and place have to be applied in such a way by Shebah that it will help them in gaining strong customer base in all parts of world. Shebah must acquire other products such as bikes that can be applicable to the women in all parts of world in future while they are riding and they want cheap and affordable rates while travelling to their college or schools as well. Reference List. 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